Advertising applications

The regulations issued under the provisions of the Licensing Act 2003 require that applications for the following licences must be advertised as indicated below:

  • New Premises Licence or Club Premises Certificate
  • Variation of a Premises Licence or Club Premises Certificate.

This includes displaying a sign at or outside the premises and an advertisement in a locally circulating newspaper.

Notice to be displayed at the premises

The application must be advertised for a period of no less than 28 consecutive days starting on the day after the licence application has been given to the Council, by displaying a notice which is:

  • Of a size equal to A4 or larger
  • Pale blue in colour
  • Printed in black ink or typed in black in a font size equal to or larger than 16.

In all cases the notice must be placed in a prominent position at or on the premises where it can easily be read from the outside, and in the case of a premises covering an area of 50 metres square, a further notice in the same form and subject to the same requirements every 50 metres along the external perimeter of the premises adjacent to any road.

The application must also be advertised in a local newspaper on at least one occasion during the period of 10 working days starting on the day after the day when the application was given to the Council. It is advisable to contact the Trading Standards & Licensing Section prior to placing the notice to check that the application is correct and has been accepted.

Please also note that care needs to be taken to ensure that the application is advertised in a newspaper circulating in the area in which the premises are situated. Wigan is a very large Borough and no local newspaper of the several in circulation covers the whole of the area. If you have any doubts about an appropriate local newspaper you can contact us. However in all cases we would advise you to check with the newspaper before going ahead with the advert.

In the case of a new application the notice must contain a statement of the relevant licensable activities or relevant club activities which will be carried out on the premises.

In the case of a variation application, the notice must briefly describe the proposed variation.

In all cases the notices must also state:

  • The name of the applicant or club
  • The postal address of the premises or club premises, if any, or if there is no postal address for the premises a description of those premises sufficient to
  • Enable the location and extent of the premises or club premises to be identified
  • The postal address and, where applicable, the website address where the register of the relevant licensing authority is kept and where and when the record of the application may be inspected
  • The date by which an interested party or responsible authority may make representations to the relevant licensing authority
  • That representations shall be made in writing
  • That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for which a person is liable on summary conviction for the offence.
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