Voice of victims remain at the heart of Wigan Borough's Love Is Not Abuse campaign

Voice of victims remain at the heart of Wigan Borough's Love Is Not Abuse campaign

Council cabinet members show their support for the Love Is Not Abuse campaign

Brave testimony from a victim of domestic abuse is at the forefront of renewed efforts to highlight support services and tackle violence against women in all its forms.

We and our partners will be promoting its Love Is Not Abuse (LINA) campaign through the 16 Days of Action that follow White Ribbon Day (Tuesday 25 November).

Launched in 2021, LINA was developed alongside victims, raising awareness of the warning signs of domestic abuse and the support available.

This year, borough services will be highlighting the experience of domestic abuse survivor Ruby, whose courageous decision to speak out has inspired a ‘Be Like Ruby’ focus for 2025.

Ruby – who has waived her right to anonymity – contacted the borough’s support services having identified she was in an abusive relationship.

She said: “It has been so painful and (a journey) in which at times I didn’t think I would get through. I am so thankful for the support (from DIAS domestic abuse service and independent domestic violence advisor, IDVA), without them I don’t think I would be where I am today.”

The nationwide White Ribbon Day and 16 Days of Action runs parallel to our borough’s Love Is Not Abuse campaign.

Councillor Kevin Anderton, cabinet portfolio holder for police, crime and civil contingencies, said: “White Ribbon Day is always an important date in our calendar. We all have a role to play to tackle domestic violence and raise awareness of the support available to everyone affected.

“Love Is Not Abuse has the voice of victims at its heart and has made a big difference in recent years. The bravery and experiences of individuals like Ruby has such an impact and we are grateful for her strength and courage to tell her story.”

Powerful artwork created by Ruby will be displayed alongside her words as part of the campaign. She has described being subjected to physical and emotional abuse, leading to stalking and harassment.

Speaking about the support from her IDVA, Ruby said: “It made me feel better to talk about it. I hadn’t really spoken about it before, and it gave me confidence to give a statement to the police, especially when I was placed in refuge as I felt so alone and isolated.”

Ruby is pursuing her passion for art and, in relation to the barriers she has faced on her journey, she added: “I was anxious about the investigation.

“I didn’t want to get him into trouble because of his mental health. Sometimes I blamed myself for what happened. And I was trying to keep up with my university course at the same time. It honestly all felt too much at times.”

Reflecting on how far she has come, Ruby says her inner strength and love of art has helped her find her voice to share her story with others.

“I hope people can read my story, or see my butterfly (artwork), and be reminded that beautiful lives can exist after trauma, and to never give up your dreams.

“I can see how far I’ve come in the last year, and I know I should be so proud of myself.”

Following the launch of Love Is Not Abuse, a dedicated helpline was set up in 2021 as part of the partnership work with the Wigan Borough Domestic Abuse service.

This helpline is available for victims, family and friends with concerns about a loved one, and professionals seeking advice.

For more information, visit our Domestic abuse support services webpages.

The Wigan Borough Domestic Abuse helpline is available on 01942 311365.