Our Town - What's it about?

In 2018, Wigan Council spoke to more than 6,000 residents in 83 locations across the borough to find out what matters to them in the Big Listening Project.

We also ran the Big Listening Festival in 2021 for 6 months, having an open conversation with over 2,000 residents to help shape the latest version of the Deal 2030, a strategy which outlines the council’s priorities for the next 8 years, and which is being refreshed following the pandemic. 

Our residents told us that community was a really important part of day-to-day life. Knowing neighbours, keeping in touch with those nearby and being a friendly place to live was at the heart of this borough and key to its success.

The Our Town campaign aims to build on this sense of community and pride by bringing people together to share their stories and to celebrate our borough, its heritage, its beauty and the people that make it great.


It was clear to us that residents feel a deep sense of belonging to their individual wards rather than the wider borough which is where the #OurTown campaign comes in. Tailored to each ward, the #OurTown campaign will address the issues raised during the consultation.

© Wigan Council